About Us

Economix Consulting Group (ECG) is a Chennai based niche consulting and analytics firm focussing on Consumer Behaviour and Strategic Insights. Since it's inception in 2016, ECG has specialised in enabling B2C organizations "listen to the voice of their customers" in a cost-effective and swift manner. We help our clients create customised roadmaps for their organisations’ vision, aiding swift and efficient decision making. Economix Consulting Group takes pride in being a Work from Home organisation which has enabled many qualified and talented home makers return to work.

Our Services

D-CLUES is our proprietary web-based application uniquely designed to capture customer feedback via telephonic medium while ensuring complete protection of clients' data

Key Features

  • Customised questionnaire in accordance with business objective
  • One-Step transfer of customer data onto "D-Clues"
  • Customer Data Protection by encryption of key customer metrics
  • Integrated to a cloud calling application for seamless calling experience and tracking
  • Data stored in secure cloud
  • Log Reports

The ECG Way

Understanding Business Rationale

  • Business Strategy
  • SWOT
  • Go to Market

Understanding the Customer

  • Customer Demographics
  • Customer Feedback
  • Customer Preferences

Understanding the Market

  • Product Mix
  • Distribution Network
  • Competitive Landscape

Insights and

  • Customer Insights
  • Market Insights
  • Strategy
    • - Customer Acquisition
    • - Customer Retention
    • - Customer Engagement
  • Training

Meet Our Core Team

Our team of Research and Customer outreach staff operate pan-India and are fluent in over 7 Indian languages, besides English. The language proficiency combined with our entirely Female Customer Outreach Team enables us to establish a connect with both urban and rural customers, given buying decisions in a majority of households are largely influenced by women.

Latha Ramanathan

Founder & CEO

Latha Ramanathan, has over 30 years of work experience. Prior to starting Economix Consulting Group, Latha was in Big 4 Consulting for nearly 20 years, most of it as a Partner. During her consulting tenure, Latha has advised companies on Business Strategy, Marketing Strategy and enabling organisations to listen to the voice of their key constituents - customers, suppliers and employees. Latha has also advised Governments across the region and has advised several State Governments in India, besides the Central Government.
At Economix Consulting Group, Latha has enabled an environment where women are encouraged to return to work by a set-up that has championed work from home. Economix Consulting Group is fashioned around her personal culture and values of honesty, integrity, teaming, mutual learning and fun at work.

Rohith Shankar

Associate Director

After his 3 year exposure to the Accounting & Finance field, Rohith Shankar began his journey in consulting with ECG about 4 years ago. In that time, Rohith has led teams and managed clients across e-commerce, Fintech, Diagnostics, Beauty & Personal Care, Food, Travel and IT segments. He has a keen interest in Data Analytics, streamlining business processes and data warehousing. At ECG, he is a key member of the Leadership Team, besides being the functional architect of ECG’s in-house software, 'D-CLUES'. Rohith also heads the Finance & HR Teams at ECG.

Mythreyi Srinivasan


Mythreyi Srinivasan has over 6 years of work experience, 4 years of which are in Sales & Channel Management across South, East and North India. In her 2 years with ECG, she has managed clients across e-commerce, food and IT industries. She has also been a key team member on projects involving beauty & personal care, diagnostics and other industries. Her core skills, in addition to project & team management, range from analytics to qualitative data mapping. Mythreyi is a core member of the Leadership Team at ECG besides leading the Social Media and Business Development teams at ECG.


Contact Us


Rohith Shankar: +91 98408 90848