Enabling strategic decision-making
through actionable stakeholder insights.

Across my two stints at Licious and Dentsu Creative I have used ECG extensively to get a deeper understanding of my consumer. Whether it’s to understand the market to solve for business problems or to gain insights for my communication strategy, ECG has been extremely versatile and helpful. I have worked with ECG on everything from new market research, product testing, exploratory research, concept testing, to even quick dipsticks to find out insights for communication.

Our association with Latha Ramanathan and ECG has been for nearly 6 years. During this period, across the variety of engagements undertaken by their team, we have observed at close quarters their professionalism, attention to detail, keen understanding of the client environment, and walking the extra yard and mile to obtain key customer insights. Their ability to provide strategic inputs coupled with their willingness to work under significant time pressure is what sets them apart from other advisors. I can confidently say that ECG has bridged the gap between us and others in our business ecosystem, through their invaluable insights. Boonbox as a brand has gained significantly by this association.

We first engaged with ECG in August 2022. Since then, we have successfully collaborated on three important engagements for Himalaya Wellness Company. Each project was unique, and the ECG team spent time in understanding the project background and developing customized and comprehensive respondent engagement frameworks. They excel at gathering both quantitative and qualitative data and bolster that with insightful secondary research. Their team is proactive and continues to stay engaged during the execution and looks to explore new angles or areas of likely interest and keep you informed of the project’s progress. They are also understanding of the tight deadlines and supportive in looking to deliver on time. Their reports are well-structured and to the point.

Latha is a fantastic professional with incredible and rare work ethics. Her depth of subject knowledge and ability to work with a young counterpart team ensured the success of our project. I know that she and ECG will go far and wish both the very best.

We engaged with ECG to help us understand the socio-economic impact Zoho has had on Tenkasi over the past decade, since we first opened our office there. The ECG team took their time to understand what we needed, developed the framework and methodology, and explained to us why the qualitative aspects were as important as the quantitative ones for truly capturing the impact.

Their researchers have the ability to conduct deep, focus studies with consumers who would not normally open up on their consumption beliefs and behaviours. As a result, in the rural distribution venture, ECG market studies helped us uncover the why, what and how of consumer behaviour.

ECG carried out the Market Assessment for our cloud kitchen initiative. The report was incisive in its findings and has been very useful in our strategic planning. We are delighted that the team went beyond the brief and provided valuable information. We look forward to using their services once again in the future.

We had an excellent experience working with ECG for our market research needs. The team demonstrated a deep understanding of the industry landscape, which added significant value to our project. The executing team was outstanding—extremely communicative, proactive, and committed to ensuring that every detail was addressed. The leadership team’s expertise and guidance were evident throughout the process, making it a smooth and insightful collaboration. We highly recommend ECG for their professionalism, knowledge, and customer-centric approach