About Us

Economix Consulting Group (ECG) is a Chennai based niche consulting and analytics firm focussing on Consumer Behaviour and Strategic Insights. Since it's inception in 2016, ECG has specialised in enabling B2C organizations "listen to the voice of their customers" in a cost-effective and swift manner. We help our clients create customised roadmaps for their organisations’ vision, aiding swift and efficient decision making. Economix Consulting Group takes pride in being a Work from Home organisation which has enabled many qualified and talented home makers return to work.

Our Services

Data Flow Re-Engineering

End to end Data flow re-engineering for the organization focusing on

  • Data Input, Access & Retrieval controls
  • Data Warehousing
  • Dashboard creation.

Skill Building

Specially curated training sessions structured around the following

  • Understanding the importance of ‘insights into customer background & behaviour’
  • How is customer information sourced currently? Can the process be made better?
  • Role of employees – across Planning, Logistics, Survey & Post Survey Support
  • Management walk-thro workshops on Customer Awareness & Feedback

Channel Strategy

Choose the optimal channel to reach your customers

  • New Channel Evaluation
  • Customer Engagement Studies

Brand Pulse Meter

Enabling brands feel the pulse of their customers and adapt appropriately

  • Brand Equity
  • Brand Preferences
  • Brand Perception

‘Echo’nomix Study

Echoing the sentiments of your various stakeholders

  • Customer Delight Index
  • Complaints/Feedback Management System
  • 360° Feedback in your Business Ecosystem

Landscape Scanning

Identifying and understanding Key Players & Markets and providing inputs from ideation to scale

  • Competitor Analyses
  • New Product & New Market initiatives

Socio-Economic Impact Measurement

Enabling continuous tracking and improvement of organisations’ socio economic impact measurement metrics

  • Methodology developed by International Finance Corporation (IFC) and World Business Council for Sustainable Development for commercial organisations
  • Enables a 360° measurement of the organisations’ impact with its customers, suppliers, employees and the larger ecosystem.

D-CLUES is our proprietary web-based application uniquely designed to capture customer feedback via telephonic medium while ensuring complete protection of clients' data

Key Features

  • Customised questionnaire in accordance with business objective
  • One-Step transfer of customer data onto "D-Clues"
  • Customer Data Protection by encryption of key customer metrics
  • Integrated to a cloud calling application for seamless calling experience and tracking
  • Data stored in secure cloud
  • Log Reports

The ECG Way

Understanding Business Rationale

  • Business Strategy
  • SWOT
  • Go to Market

Understanding the Customer

  • Customer Demographics
  • Customer Feedback
  • Customer Preferences

Understanding the Market

  • Product Mix
  • Distribution Network
  • Competitive Landscape

Insights and
Strategy

  • Customer Insights
  • Market Insights
  • Strategy
    • - Customer Acquisition
    • - Customer Retention
    • - Customer Engagement
  • Training

Meet Our Core Team

Our team of Research and Customer outreach staff operate pan-India and are fluent in over 7 Indian languages, besides English. The language proficiency combined with our entirely Female Customer Outreach Team enables us to establish a connect with both urban and rural customers, given buying decisions in a majority of households are largely influenced by women.

Latha Ramanathan

Founder & CEO

Latha Ramanathan, has over 30 years of work experience. Prior to starting Economix Consulting Group, Latha was in Big 4 Consulting for nearly 20 years, most of it as a Partner. During her consulting tenure, Latha has advised companies on Business Strategy, Marketing Strategy and enabling organisations to listen to the voice of their key constituents - customers, suppliers and employees. Latha has also advised Governments across the region and has advised several State Governments in India, besides the Central Government.
At Economix Consulting Group, Latha has enabled an environment where women are encouraged to return to work by a set-up that has championed work from home. Economix Consulting Group is fashioned around her personal culture and values of honesty, integrity, teaming, mutual learning and fun at work.

Rohith Shankar

Associate Director

After his 3 year exposure to the Accounting & Finance field, Rohith Shankar began his journey in consulting with ECG about 4 years ago. In that time, Rohith has led teams and managed clients across e-commerce, Fintech, Diagnostics, Beauty & Personal Care, Food, Travel and IT segments. He has a keen interest in Data Analytics, streamlining business processes and data warehousing. At ECG, he is a key member of the Leadership Team, besides being the functional architect of ECG’s in-house software, 'D-CLUES'. Rohith also heads the Finance & HR Teams at ECG.

Mythreyi Srinivasan

Principal

Mythreyi Srinivasan has over 6 years of work experience, 4 years of which are in Sales & Channel Management across South, East and North India. In her 2 years with ECG, she has managed clients across e-commerce, food and IT industries. She has also been a key team member on projects involving beauty & personal care, diagnostics and other industries. Her core skills, in addition to project & team management, range from analytics to qualitative data mapping. Mythreyi is a core member of the Leadership Team at ECG besides leading the Social Media and Business Development teams at ECG.

Testimonials

Our association with Latha Ramanathan and Economix Consulting Group has been for nearly 6 years. During this period, across the variety of engagements undertaken by their team, we have observed at close quarters their professionalism, attention to detail, keen understanding of the client environment, and walking the extra yard and mile to obtain key customer insights. Their ability to provide strategic inputs coupled with their willingness to work under significant time pressure is what sets them apart from other advisors. I can confidently say that Economix Consulting Group has bridged the gap between us and others in our business ecosystem, through their invaluable insights. Boonbox as a brand has gained significantly by this association.

Karthik Natrajan

Co-Founder & Director

Boonbox

Latha is a fantastic professional with incredible and rare work ethics. Her depth of subject knowledge and ability to work with a young counterpart team ensured the success of our project. I know that she and Economix Consulting Group will go far and wish both the very best.

Arvind Pani

Co-Founder & CEO

Reverie Language Technologies

I have had the privilege of working with Latha and her team at Economix Consulting Group closely over the past four years on multiple ground breaking Bharat ie “real India” projects such as:

  • Developing a go-to-market strategy for the Government as a customer segment and strategy execution support
  • Developing a policy advocacy strategy for a rural e-commerce start-up
  • Continuous market research into rural consumer behaviours and recommendations on marketing strategy, product assortments, sales channel design and customer service.

Specifically,

  • Economix Consulting Group comes with a deep understanding of rural markets and customer behaviour based on multiple person-years of on the ground experience across different states.
  • This is an exceptionally customer focused team. They handle assignments with a Big 4 standard of professionalism which includes good planning, responsiveness, quality communication and confidentiality. The entire team is driven by exceeding client expectations.
  • Their researchers have the ability to conduct deep, focus studies with consumers who would not normally open up on their consumption beliefs and behaviours. As a result, in the rural distribution venture, Economix Consulting Group market studies helped us uncover the why, what and how of consumer behaviour.
  • The Economix Consulting Group team is itself a startup and understands how to work effectively with startup clients by focusing on outcomes and not outputs and being flexible to respond to dynamically changing needs.

Rajiv Prakash

Founder

Next In Advisory Partners

We engaged with ECG to help us understand the socio-economic impact Zoho has had on Tenkasi over the past decade, since we first opened our office there. The ECG team took their time to understand what we needed, developed the framework and methodology, and explained to us why the qualitative aspects were as important as the quantitative ones for truly capturing the impact. They worked quickly and efficiently, and kept us informed every step of the way. They were accessible, prompt with responses, and took care to explain what they were doing and how it would help in the assessment, so that we were all on the same page. They were truly an extended part of our own team. The report they submitted was comprehensive and, frankly, quite a revelation in some aspects. It was great collaborating with them.”

Nanya Srivastava

Global Media Relations Manager

Zoho Corporation

Contact Us

Call:

Rohith Shankar: +91 98408 90848